O'CAF
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A BUNCH OF COOL & PROFESSIONAL PEOPLE GATHERED TOGETHER TO GET THINGS DONE FABULOUSLY.
Our mission is to vigorously push local brands globally to bring their brand awareness to more audiences.
We partner with clients to grow together. We are our clients’ friends -- we listen to their needs, learn about their business work, analyze their business weaknesses, and provide solutions to them regarding their branding. Also, we share our professional knowledge about branding and managing across cultures with our clients without holding back.
If you desire to build your own brand and let the world know about your brand, we got your back!
Meet the Team
Spark Lee
Chairman
Co-Founder
He started his international branding career after he sold a local sports shop he invested in, he has worked with manufacturing corporations, cross-border e-commerce, creative agency, and hi-tech start-ups across CN, HK, and the US.
In his 12 years experiences in the international sales, marketing, and brand strategy. He closed deals with billions dollar clients, he supported local businesses to create brand strategies, he facilitated start-ups’ growth by empowering their PR and marketing outputs.
He believes that a successful brand strategy is not only about how to lead your target audiences’ minds, Its equally important to put every one in your team on the same page. Thus, he always encourage business owners to advocate the brand missions and visions to the execution team.
Jewel Li
CEO
Co-Founder
Jewel worked with Rebel-FC and the 2019 International Basketball Championship, and she started a new sports IP called White Collar Fight Night in 2016.
Years of experience in starting, building, and managing events enriches her knowledge in branding, marketing, project managing, and event planning.
She believes in one quote, “never ask your customers to be loyal to you; instead, you’ve got to be loyal to your customers.” It’s a fundamental mindset for companies that desire to build up their brands, and it’s also her work ethic when it comes to execution.
Tiffany Shum
PR Director
Co-Founder
She has been in the U.S since she was in high school. After she graduated from the University of California San Diego, she worked in West Hollywood for a year as a PR Marketing Assistant in a global corporation.
She came back to China in 2019 with a dream: to help Chinese companies to spread their names in the world and build up the brands that belong to China.
Her beliefs are in three words: Loyalty, Consistency, Dedication. This applies to every aspect of her life. In business, she is loyal to her clients. She is consistent with her work ethics. She is dedicated to her work. It’s easier said than done especially in the PR industry but she manages to carry out her beliefs.
Nate Finlay
Business Strategy
Product Design
He started his international branding career after he sold a local sports shop he invested in, he has worked with manufacturing corporations, cross-border e-commerce, creative agency, and hi-tech start-ups across CN, HK, and the US.
In his 12 years experiences in the international sales, marketing, and brand strategy. He closed deals with billions dollar clients, he supported local businesses to create brand strategies, he facilitated start-ups’ growth by empowering their PR and marketing outputs.
He believes that a successful brand strategy is not only about how to lead your target audiences’ minds, it is equally important to put everyone in your team on the same page. Thus, he always encourage business owners to advocate the brand missions and visions to the execution team.
Verineia Codrean
PR & Communication
Marketing
An expert with 11 years of experience in PR, Communication & Business Strategy. She has worked with start-ups and corporate clients across industries in Asia, the US, and Europe. She architected stellar PR campaigns, helped developed winning investment pitches, grow the client pool through non-traditional tools that creatively tap on trends, current news, and culture highlights.
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Mentor for Start-ups in China & EU space
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The judge at Venture Capital Denmark
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Contributor to leading business platforms on business strategy for companies that want to set up business in China
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Advisor for Chinese companies that want to go global
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Advisor for Chinese Investment funds that seek to invest in Scandinavia (Norway, Iceland, Denmark, Sweden, Finland)
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Passionate about Green Energy & Circular Economy.
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University Guest Lecturer on PR, Public Speaking, at Babes-Bolyai University
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Keynote Speaker (Tedx, Startup Grind, Startup Salad, Innovation Today)
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Founder of Speech Architects
Law Laws
Branding
Packaging
An expert with 10 years of experience in branding design. He graduated in multimedia visual effects and advertising design and he has a deep knowledge of marketing and branding.
He has taken a short course in visual communication at Central Saint Martins in London. He has worked with start-ups and corporate clients across industries in China, Hong Kong, and the US.
He believes that the more effort you put into something and the more inherent worth that thing must have. His favorite quotes are "The more value you provide as a problem-solver, the more you will be rewarded." So it's easy to tell that his design is full of meaning and every aspect of the design is well thought out.
Jake Lindemere
Creative Manager
A native of the United Kingdom, Jake Lindemere recently graduated from the University of Sussex studying in the field of filmmaking.
He has expertise in the field of visual art, with over 8 years of personal and professional practice in this line of business. Jake has a keen eye for creating eye-catching imagery and is takes pride in creating the best possible final products he can, Having worked on music videos, short films, portraiture, promotional photography, advertising imagery & even experience in radio work.
Jake is always looking for new creative opportunities to immerse himself in