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Brand planning is to guide the choice of target groups through brand negation, difference, and distance from competitors. It is a competition of the internal market (psychological market) corresponding to the external market. Brand planning pays more attention to ideology and psychological description, which is to plan, guide and inspire consumers' psychological market.
Brand planning itself is not a process made out of nothing, but a process of clarifying people's vague understanding of the brand.
The O’CAF! team continues to understand the customer’s business and optimizes the customer’s brand strategy through longer-term brand hosting services. Provide brand consulting & training, creative copywriting, visual system, brand asset management, brand monthly diagnostic report, brand plan and other services.
BRAND CONSULTING & TRAINING
CREATIVE COPYWRITING
VISUAL SYSTEM
BRAND ASSET MANAGEMENT
BRAND MONTHLY DIAGNOSTIV REPORT
BRAND PLAN
O’CAF! is great at plan/strategy writing, creative copywriting, visual material production and other services based on the insights obtained from the analysis and investigation through BMG business model analysis, SWOT analysis and other tools, and combined with real-time market information and big data.
Brand Planning
& Consultation
Logo & VI
A logo is symbolic of the enterprise or product image. In other words, a logo can represent and improve a brand because it can reflect its characteristics. We can't underestimate the power of a logo since it gives life to a brand or a company instead of a simple combination of a pattern and word. It's essential and crucial for a business that wants to raise its profile and brand image.
VI (aka. Visual Identity) is a complete symbol system. An excellent VI design can help your company outstand others and establish an exclusive vivid company image to the audience because it ensures your company has its independence and irreplaceability. One of the company brand assets is defining your market position, and VI brings benefits in delivering the business's philosophy and culture since it subtly promotes your business in visual form. A unique VI can quickly help your brand catch the audience's attention and leave an indelible mark on their mind, which can build up their loyalty to your brand and your business.
O'CAF! team can help your brand stand out from the crowd by designing an exceptional VI exclusively for your brand through professionally researching, diagnosing, and discovering your brand's characteristics. VI is built upon the brand's core values, including logo, color, image, application, etc. If a brand wants to have its own distinct strong brand image, then it's necessary to follow the guidelines of its VI strictly. Remember, VI is a symbol system that can vividly represent your brand's characteristics and story and give life to your brand; O'CAF! can help you with that!
A logo is symbolic of the enterprise or product image. In other words, a logo can represent and improve a brand because it can reflect its characteristics. We can't underestimate the power of a logo since it gives life to a brand or a company instead of a simple combination of a pattern and word. It's essential and crucial for a business that wants to raise its profile and brand image.
VI (aka. Visual Identity) is a complete symbol system. An excellent VI design can help your company outstand others and establish an exclusive vivid company image to the audience because it ensures your company has its independence and irreplaceability. One of the company brand assets is defining your market position, and VI brings benefits in delivering the business's philosophy and culture since it subtly promotes your business in visual form. A unique VI can quickly help your brand catch the audience's attention and leave an indelible mark on their mind, which can build up their loyalty to your brand and your business.
O'CAF! team can help your brand stand out from the crowd by designing an exceptional VI exclusively for your brand through professionally researching, diagnosing, and discovering your brand's characteristics. VI is built upon the brand's core values, including logo, color, image, application, etc. If a brand wants to have its own distinct strong brand image, then it's necessary to follow the guidelines of its VI strictly. Remember, VI is a symbol system that can vividly represent your brand's characteristics and story and give life to your brand; O'CAF! can help you with that!
ARTICLES
VIDEOS
AUDIOS
Our team is good at overseas public relations. We use foreign blog columns, professional websites, TV, newspapers, and other media to obtain brand/product reports for customers, establish a reputation for brands/products, and gain exposure through brand implantation, corporate information releases, and editorial articles.
The media public relations team has rich experience, and can efficiently conduct public relations activities such as customer interviews, writing, trend tracking, media screening, contact recommendations, follow-up reports, public opinion monitoring, PR crisis management, and media advertisement.
BLOG COLUMNS
PROFESSIONAL WEBSITES
TV
NEWSPAPERS
We've Got Our Clients Featured On
Media
Relations
Social media is known for its "soft sales" approach, which means that most social media users are not online exclusively for shopping. Therefore, to sell products or services to them, brands need to use special methods. The answer lies in what you post and how you post it. The content released by the brand determines whether users have resonance, whether they like it, and whether they should pay attention. Only the content that is expected has the opportunity to go from shaping user perception to winning customer recognition.
O’CAF! is good at making use of crowd psychology to create an anthropomorphic image that users love and has a unique charm for the brand. We plan, produce, and release the creative content of the brand's own social media accounts by starting from user insights and combining them with creative copywriting and visual art techniques.
Owned media content management covers brand official website blogs, Facebook, Instagram, Youtube, Twitter, Snapchat, Tiktok, etc. This service is different from paid advertisements that pursue short-term traffic. It is a long-term strategy that focuses on the establishment of brand content.
YOUTUBE
TIKTOK
SNAPCHAT
Owned Media
Management
Web
Design
O’CAF! is good at making use of crowd psychology to create an anthropomorphic image that users love and has a unique charm for the brand. We plan, produce, and release the creative content of the brand's own social media accounts by starting from user insights and combining them with creative copywriting and visual art techniques.
Owned media content management covers brand official website blogs, Facebook, Instagram, Youtube, Twitter, Snapchat, Tiktok, etc. This service is different from paid advertisements that pursue short-term traffic. It is a long-term strategy that focuses on the establishment of brand content.
INDUSTRY RESEARCH
THEME SETTING
IDEAS & STRATEGIES
WEBSITE LAYOUT
FEEDBACK & COMMUNICATION
VISUAL ELEMENTS DESIGN
COPYWRITING
REVIEW
FINALIZATION
O'CAF! can help you define your brand's tone and voice by researching your brand or business, industry, competitors, and customers. Besides, we can help you with content creation and copywriting to enrich your website, improve users' experience, and help your brand develop a deeper bond and trust with your customers.
Creative copywriting represents the brand information and content in the form of words. It expresses the established communication themes and creativity through language, image, and other elements. O’CAF! copywriting service is provided by the company's top copywriters. The local team will select topics, conduct interviews, do content reviews, and finalize the copy.
SELECT TOPICS
RECOMMENDED MARKETING
SOCIAL GROUPS
UGC
Creative
Copywriting
Illustration &
Animation
High-quality illustration/animation is like a bridge connecting the brand, products, and customers. It enriches the content for the brand's social media to have a tighter bond with its customers. Through the illustration/animation, customers can feel the brand's spirit, and it helps to increase the loyalty customers have to the brand.
PROBLEM DEFINITION
COMMUNICATION STRATEGY
COMMUNICATION PROGRESS
CREATION REVIEW
FINALIZATION
REPORT
Illustration Showcase
Product packaging is an unspoken salesman for your product. A fantastic product packaging can directly talk to customers, seal the deal, and indirectly lower the cost of product promotion. Moreover, outstanding product packaging can protect the product during shipping and help present the brand values, catch people's eyes, stimulate customers' desires, and enhance brand competitiveness.
O'CAF! design team has over ten years of experience in product packaging design. By analyzing the products and their selling points, our design team will develop a design that can reflect the product's uniqueness and enhance the brand image.
Packaging Design Showcase
Packaging
Design
As we agree that humans are visual creatures, over 80% of the information or messages we receive are visual. Technically, images can leave the strongest impression on people’s minds. Meanwhile, O’CAF! can help your brand and your product become unforgettable to customers through making avantgarde, stylish, and unique visual elements, including product photos, social media posters, etc.
SET THE THEME
FEEDBACK
SHOOTING
PHOTO EDITING
PHOTO REVIEW
FINAL REPORT
Photography Showcase
Photography
Videography
In today’s society, most people feel overwhelmed by information overload. In this situation, how can a brand or a product quickly catch people’s attention while getting flooded with other information? One of the best choices is video because video can better stimulate the audience’s senses, gain their interests, and leave deeper marks on their mind.
O’CAF! can fuel your brand with energy by providing you with amazing videos. We have two teams to fulfill the video production project. One will be in charge of the problem definition, video concepts, communication strategies, communication progress, video review, finalization, and report. Meanwhile, the other will be responsible for the storyboard, video shooting, video editing, and soundtrack.
SET THE THEME
SET DIRECTION
STORYBOARD
SHOOTING
VIDEO EDITING
VIDEO REVIEW
FINALIZED
FINAL REPORT
Video Showcase
Word of Mouth
Marketing
Word-of-mouth Marketing refers to the brand's efforts to enable consumers to spread product information and brand through communication between relatives and friends. This kind of marketing method with a high success rate, strong credibility, and word-of-mouth communication is called word-of-mouth marketing. From a practical perspective, word-of-mouth marketing uses various effective methods to trigger customers to talk about their products, services, and brand image and encourage them to introduce and recommend the brand or the product to the surrounding crowd.
ONLINE EVENTS PLANNING
ADVERTISING
TOPIC GUIDANCE
RECOMMENDED MARKETING
SOCIAL GROUPS
UGC
O’CAF! in practice, it verified what Gladwell said, that in addition to ordinary users, there are a large number of communicators, professionals and salesmen in the customer group. Their opinions are far more influential than the ordinary customers. Winning their support and getting them to speak for the brand is the key to lead or guide the public.
O’CAF is good at conducting regular operations such as Review Seeding and comment Seeding in the customer decision-making process. We also have extensive experience to provide consultation support of marketing practices, like topic guidance,recommended marketing, social groups, and UGC.
Word of Mouth
Marketing
Event Planning
Online campaigns are great, but nothing can beat in-person connections, so we can never underestimate the power and importance of offline events.
O'CAF! is your perfect choice for event campaigns since our team has rich experience in event planning and execution. To ensure you with a successful offline event campaign, we will do theme design, promotion, risk management, etc., based on your goal!